The Great NewspaperWar

Up until about 100years ago,newspapers in the United States appealed only to the most se-rious readers.Theyused______(51)illustrations and the articles were about politics

or busi- ness。

Two men changedthat-Joseph Pulitzer______(52)The New York World and Randolph Hearst of The NewYork Journal.Pulitzer bought The New York World______(53)

1883.He changed itfrom a traditional newspaper into a very______(54)one overnight.He added

______(55)illustrationsand cartoons.And he told his reporters to write articles on______(56)crime orscandal they could find. And they did.One of them even pretended she

was crazy and thenshe______(57)to a mental hospital. She then wrote a series of articles aboutthe poor treatment of______(58)in those hospitals.

In 1895,Hearst cameto New Yorkfrom______(59)California.He wanted The Journal to be more sensational and moreexciting______(60)The World. He also wanted it to

be.

______(61),so hereduced the price by a penny.Hearst attracted attention because his headlineswere bigger than______(62).He often said,"Big print makes big news."

Pulitzer and Hearstdid anything they______(63)to sell newspapers.For example,Hearst sent FredericRemington,the famous illustrator,______(64)pictures of the Spanish-

American War. Whenhe got there,he told Hearst that no fighting was______(65).Hearstanswered,"You furnish the pictures.I'll furnish the war."63._________

A.. may

B. might

C. can

D. could