Messages from theMedia

The weatherforecast,a story about the candidates in an election,and movie reviews areexam-ples of messages from the media. A communication medium , of which the

plural（复数的）form is

media,is a means ofcommunicating a message .Examples of media are television,radio,news-pa-persand books and the telephone.The media that can reach many people at

once are called massmedia.

2. It is notdifficult to think of other messages we receive through the mass media.Everyday we get hundreds of them.Think about advertisements,for example.We see and

hear these messagesalmost everywhere we go .Advertisements are important messages,even though theyare sometimes annoying .They help us compare and evaluate

products.

3. Most of us getmore information from the media than from the classroom.Think for a moment,about how you learn about local news and events.Do you depend on other

people or the media?

What aboutinternational news?What is the most important source of information foryou?People who are asked this question usually answer,"Television".

4. Think of all themessages you received today.Perhaps you read a newspaper during breakfast, ormaybe you read advertisements on billboards（露天广告牌）on your

way to school. Didyou u1sten to a weather forecast or the sports news on the radio thismorning?Right now you are getting information through a very important mediumof

mass communication abook.

5. We use theinformation we get from radio,television,newspapers,and other media to makedecisions and form opinions.That is why the mass media are so

important.Editorialsand articles in newspapers help us decide how to vote,consumer reports ontelevision help us decide how to spend our money,and international news on

the radio makes usthink and form opinions about question of war and peace.Paragraph 5______

A.Importance ofClassroom Learning.

B. Television A RichSource of Information.

C. Advertisements asimportant Messages from the Mass Media.

D. Various MessagesOne May Receive Each Day.

E.Media Means toCommunicate Messages.